Ten years of the best decision of Steve Jobs on the App Store
Ten years of the best decision of Steve Jobs on the App Store

In the ten years that the App Store has been running, we have seen apps of all kinds. From apps that now seem ridiculous to fart apps, through productivity apps, streaming, drawing, photography and, of course, games. However, there is a category that has been absent since its inception: pornography.

The iOS App Store is a porn-free place in a world where accessing this content is easier than ever. And that we should thank Steve Jobs.

A Steve Jobs decided to protect the Porn App Store

On April 8, 2010, Apple unveiled the world iPhone OS 4. The same software that would be released on the iPhone 4. In a round of questions and answers, the journalist Ryan Block asked about the possibility that the App Store accept unsigned apps. That is, install apps that had not gone through the supervision of Apple . The answer was given by Steve Jobs:

You know, there’s a porno shop on Android. You can download all the porn you want. You can download porn, your kids can download porn. That’s a place we do not want to go to, so we’re not going there.

In the answer of Jobs is implicit the consequences that he considers that would allow the installation of apps outside the iOS App Store. A few weeks later, Jobs gave more touches about his vision of having pornographic apps in the iPhone App Store:

However, we believe that we have a moral responsibility to keep porn out of the iPhone. Who wants porn to buy an Android phone.

You have to understand these answers in the context in which they occurred. The App Store had been on the market for less than two years and already gave an idea of ​​the potential it had. Apple refused to open it and allow unsigned apps as it did on Android, both for security, privacy and avoid pornography and business (the iOS App Store has generated more than one hundred billion dollars to developers and about thirty thousand million for Apple).

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But we must also bear in mind that in 2010 Android had just taken off as a serious platform. Steve Jobs always considered it as a theft of intellectual property and a betrayal by Google and Eric Schmidt, then president of Google and member of the board of directors of Apple between 2006 and 2009 (just during the development of the iPhone). Hence the term Jobs thermonuclear war to refer to the litigation that involved Apple with Android manufacturers for years.

The last stronghold safe from pornography

iOS and the App Store have had parental controls since their inception. With the passage of time, they have improved a lot and added functions so that parents can define what their children can do on their devices. iOS 12 will take a step further with the control of the time dedicated to each app. But they are not activated by default and not all parents will know how to do it.

Today, both Google and Apple have rules that prohibit pornography in their respective app stores. Although in the case of the first one, apps from outside the Android Play Store can be installed.

Apple has always wanted its products to have a familiar touch so that parents can rest easy when their children use apple devices

That Apple has banned this type of apps does not mean that you can not consume pornography from your devices. Safari is still there for whoever wants it and there is no restriction on the web pages or content visited with the browser. There is also content for adults in the form of books, movies and series in the rest of Apple stores.

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That’s why the App Store is the last safe haven in which parents can stop worrying about their children. An aspect that differentiates the iPhone and iPad from the competition and for which surely millions of parents take into account when buying a device for their children.

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