Instagram stories update gifs
Instagram stories update gifs

Instagram reinvents itself to make your addiction grow…

The social network has just launched IGTV, an update with which it aims to revolutionize its video function to give you the opportunity to share videos with a maximum duration of one hour, competing with other platforms such as YouTube.

The best of all is that it is super easy to use, because it is designed so that the videos are created and viewed with the cell phone in full screen and vertically, how you use your phone!

The only thing you have to do to start enjoying this new update is to enter the home screen, where the videos of the people you already follow and others based on your interests will appear, and obviously you can also like, share them with your followers, and even download them.

From our CEO @kevin: “Today, we have two big announcements to share. First, Instagram is now a global community of one billion! Since our launch in 2010, we’ve watched with amazement as the community has flourished and grown. This is a major accomplishment — so from all of us at Instagram, thank you! Second, we’re announcing our most exciting feature to date: IGTV, a new app for watching long-form, vertical video from your favorite Instagram creators, like LaurDIY (@laurdiy) posting her newest project or King Bach (@kingbach) sharing his latest comedy skit. While there’s a stand-alone IGTV app, you’ll also be able to watch from within the Instagram app so the entire community of one billion can use it from the very start. IGTV is different in a few ways. First, it’s built for how you actually use your phone, so videos are full screen and vertical. Also, unlike on Instagram, videos aren’t limited to one minute. Instead, each video can be up to an hour long. We made it simple, too. Just like turning on the TV, IGTV starts playing as soon as you open the app. You don’t have to search to start watching content from people you already follow on Instagram and others you might like based on your interests. You can swipe up to discover more — switch between “For You,” “Following,” “Popular” and “Continue Watching.” You can also like, comment and send videos to friends in Direct. Also like TV, IGTV has channels. But, in IGTV, the creators are the channels. When you follow a creator on Instagram, their IGTV channel will show up for you to watch. Anyone can be a creator — you can upload your own IGTV videos in the app or on the web to start your own channel. Instagram has always been a place to connect with the people who inspire, educate and entertain you every day. With your help, IGTV begins a new chapter of video on Instagram. We hope it brings you closer to the people and things you love. IGTV will be rolling out globally over the next few weeks on iOS and Android.

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Celebrities such as Kim Kardashian and Chris Hemsworth will soon start sharing content on their channels, and Lele Pons plans to create his cooking program through this platform, which also has its independent app.

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What do you think? Do you like Instagram’s new feature? Is it the end of YouTube?


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