After the first tests announced last year, WhatsApp is now officially launching its “business” solution, which will allow companies to send messages to customers who have already contacted them via WhatsApp, explains Facebook, giving as examples the follow-up of delivery, appointment reminders or airline tickets.
On his blog dedicated to “business”, Facebook said that messages should not be promotional, they will be encrypted like all WhatsApp messages and that we can at any time block the company to no longer receive messages.
The company will be able to respond to requests from its customers free of charge within 24 hours. After this time, the messages will be billed to him, says Facebook, which indicates to have tested this solution with more than 90 large companies like Singapore Airlines or Uber.
It was already possible to talk with companies, but in a rather rudimentary way, according to WhatsApp, which wants to rationalize the exchanges and to obtain recipes.
Facebook derives almost all of its revenue from advertising, but now lacks room to insert more advertising on its platform, hence its desire to seek new opportunities, particularly on its Messenger or WhatsApp messaging services.
The first social network in the world had bought WhatsApp, which today claims 1.5 billion users, early 2014 for about $ 20 billion.
The two co-founders of WhatsApp, Jan Koum and Brian Acton, had left Facebook in May 2018 and in 2017 respectively, against the backdrop, according to the US press, disagreements with the leaders of Facebook regarding the confidentiality of the data or the monetization of the messaging.