Kendall Jenner is the highest paid model
Kendall Jenner is the highest paid model

When we talk about the richest models in the world, we say it literally, according to the definition of the RAE: “Wealthy, hacendada or wealthy”. Not necessarily, from an aesthetic point of view.

After clarification, we go to the list made by Forbes magazine with the models that made the most money during 2017. The big surprise? After 15 consecutive years, the Brazilian Gisele Bündchen has been dethroned of the first position. Who is the new Top One?

For the first time since 2002, Gisele Bündchen is not the highest paid model in the world. Kendall Jenner, 22, stole first place with astounding $ 22 million in earnings.

Thanks to an Instagram account that allows her to advertise to 85 million followers, Kendall achieved the highest value of her career in the 12 months between June 2016 and June 2017, on account of major contracts with Estée Lauder, La Perla , Adidas and other brands. They also helped make a profit on their family’s reality show, with sales of their clothing line, Kendall + Kylie, and the many sponsorships on social networks.

Kendall surpassed the now second place, Gisele, who had a much calmer year. The 37-year-old had $ 17.5 million in earnings on account of fewer advertising campaigns. That meant 43% less than its $ 30.5 million total in 2016.

Together, the 10 highest paid models in the world earned a total of $ 109.5 million between June 2016 and June 2017 (excluding taxes and fees).

Earnings are based on profits with cosmetics, perfumes and other contracts. The estimates are based on interviews with businessmen, agents and executives of brands.

Joan Smalls, Taylor Hill, Candice Swanepoel and Lily Aldridge are among the names that came very close to earning the $ 5.5 million cut from this year’s edition, but narrowly missed the list.

See, in the photo gallery, the 10 highest paid models in the world:

1Kendall Jenner

The new modeling queen is a member of the Kardashian clan. Kendall Jenner won USD 22 million in 2017 and her fame only increases.

Hollywood reporter

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The 22-year-old boasts 85 million followers on Instagram, more than twice as many as any other model on the list. She has transformed her digital fame into dollars by advertising cosmetics giant Estée Lauder for lingerie brand La Perla and for the Adidas sportswear brand, among others. In addition to fashion, money from her family’s reality TV show “E!”, “Keeping Up with the Kardashians”, sponsorships on social networks and their Kendall + Kylie line boosts their income.

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2Gisele Bundchen

The USD 17.5 million that he made in 2017 was not enough for the Brazilian to obtain the first place for the sixteenth consecutive year.

Despite retiring from the runways in 2015, the 37-year-old still earns millions on contracts, including a lucrative Carolina Herrera brand perfume agreement, as well as advertising for Brazilian brands Arezzo and Vivara. Gisele has stamped more than 1,200 magazine covers in her two-decade career and has won more than any other model between 2002 and 2016.

3Chrissy Teigen

Model, entrepreneur and face of TV. The woman born in Utah had USD 13.5 million in the last twelve months.


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With a large number of followers on social networks, the former cover of Sports Illustrated magazine and food lover earns millions with contracts that go beyond fashion and include drink brands such as Vita Coco and Smirnoff. The host of the television show “Lip Sync Battle” and author of cookbooks appears in advertisements for the brand of hair products Tresemmé and the brand of cosmetics BECCA, among others.

4Adriana Lima

The Brazilian is one of the most famous faces in the army of angels of Victoria’s Secret. In 2017, he obtained USD 10.5 million for his work.

Model who has been Victoria’s Secret’s Angel for the longest time in history, the Brazilian paraded for the brand for the first time in 2000. Her experience makes her earn a lot from the lingerie manufacturer. Face of Sportmax and Marc Jacobs perfumes, she presents the television program of hair and makeup competitions “American Beauty Star” on the “Lifetime” channel.

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5Gigi Hadid

Aha! Here is the other little sister Hadid. Its profits in 2017 were USD 9.5 million.

Thanks to 37 million followers on Instagram, the 22-year-old model earns large amounts of eager brands to reach her young fans. Being itself a selling point, it has its own collections with makeup giant Maybelline, with the Vogue glasses brand and Tommy Hilfiger. Alongside Bella, the Hadids are the first sisters to appear together in the ranking of best-paid models.

6Rosie Huntington-Whiteley

The model and English actress, whom we have seen in Transformers and Mad Max won USD 9.5 million in 2017

A share in the sales of her own lingerie, make-up and perfume lines at the British department store Marks & Spencers represents the bulk of the model’s earnings. Despite giving birth in June, she still participated in campaigns for the Ugg shoe brand, jewelry store Nirav Modi, the perfume business of Burberry and launched a line of jeans with the brand Paige.

7Karlie Kloss

The American made USD 9 million, much more surely than she could earn with her degree as a computer programmer.

At only 25 years old, the St. Louis native was the cover of “Vogue” magazine 36 times. His current contracts include lucrative deals with Adidas, Swarovski and Express. The multitasking model also founded Kode With Klossy, a non-profit educational organization that taught more than 500 women and girls the basics of computer programming. She also runs a YouTube channel and will host a television show on the “Freeform” channel.

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8Liu Wen

USD 6.5 million is the 2017 balance of the first East Asian model to parade for Victoria’s Secret.

ATM Inside ➡➡➡➡➡ @Puma Outside

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In an industry that still does not stand for other ethnicities, Liu’s career has been full of “premieres”: she was the first Asian to be spokeswoman for beauty giant Estée Lauder, the first Chinese model to parade on the catwalk of Victoria’s Secret Fashion Show and the first to appear on the cover of the American Vogue magazine. Liu poses for brands such as luxury lingerie manufacturer La Perla and sportswear giant Puma.

9Bella Hadid

There are two Hadid sisters on this list. The first one is Bella (that’s her name) with USD 6 million in 2017.

Waking up this morning after the last day of new york fashion week

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The newcomer spent a busy year posing for more than a dozen brands, including the makeup line Dior, Nike and Nars cosmetics. At 21, she is the youngest member of the list. His sister, Gigi Hadid, who is in 5th place, is in front of him for $ 3.5 million, which makes this the first time that sisters appear together in the ranking.

10Ashley Graham

Symbol in the niche nefastamente baptized as plus size, Graham obtained USD 5.5 million during 2017.

Despite having started in the career for more than a decade, the body positivity champion exploded this year as the first model with clothing size 14 – the equivalent of 48 in Brazil – to appear on the cover of the magazine “Sports Illustrated”. She’s on the list of top-earning models for the first time thanks to her own lines for the Addition Elle, Dressbarn and Swimsuits For All brands and campaigns with Lane Bryant and H & M, among others.

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