The magazine designer Art Paul, creator of the famous Playboy rabbit logo, died of pneumonia at 93 years old.
Paul was an independent illustrator when he started working with Hugh Hefner, the founder of Playboy. He became the first employee of the magazine in the 1950s and was its arts director until 1982, when he retired.
According to his testimony, designing the famous rabbit took about an hour and today is one of those images that do not require words to identify.
During his career in the magazine, Paul hired artists such as Salvador Dalí, Andy Warhol and Shel Silverstein to create illustrations for Playboy.
Paul was born in Chicago on January 18, 1925 and studied with a scholarship at the School of the Art Institute of Chicago before serving in World War II with the Military Air Corps.
He returned to Chicago after the war and continued his studies at the Design Institute of the Illinois Institute of Technology.
After his retirement he continued working, teaching and designing for magazines, advertising, television and cinema. He spent the last decade drawing and painting. He was a member of the Art Directors Hall of Fame and won many awards.
Jennifer Hou Kwong, who is finishing a documentary film about the artist titled “Art of Playboy,” said Paul “changed the landscape of design, layout and magazine illustration.”
Paul’s biography on the AIGA website cites the artist saying that “good design principles should be applied to chewing gum wrappers as well as museum posters.”
With AP information